A WORLD OF OPPORTUNITY

Visual Communications prepares students for a broad range of careers within design, fine arts, photo-journalism, publishing, marketing, and advertising. In addition to graphic and web design courses, the curriculum includes writing, mass communications, and marketing. Visual Communications students will have the opportunity to develop a capstone project in Senior Thesis that reflects their comprehensive education and serve as a portfolio that is relevant to the talent and expertise of the individual.

Advising Brochure, Program Literature: BA Visual Communications

Degree Requirements (for 2015-2016 catalog)

Core Courses: (36 credits)

This course provides an introduction to drawing mediums, techniques, and concepts, with emphasis on drawing from observation.

Prerequisites & Notes:

There is a lab fee. This course is offered every semester.

Credits: 3

Advised Term: 1st SP or FA

This course explores color theory as related to art, print, design, film, web, and other visual mediums. Instruction investigates color harmonies, effects, visual perception, and color symbolism.

Prerequisites & Notes:

The co-requisite is DES 1035. There is a lab fee. This course is offered every semester.

Credits: 2

Advised Term: 1st SP or FA

This course offers a comprehensive introduction to the art, science and craft of photography. The instruction covers such subjects as camera controls and operation, film exposure and development, black-and-white darkroom printing, print finishing and presentation aesthetics, and history.

Prerequisites & Notes:

A fully functional and adjustable 35mm SLR camera with 50mm lens is required. There is a lab fee.

Credits: 3

Advised Term: 2nd SP or FA

This course introduces students to studio photography for the commercial marketplace. The course involves a variety of commercial projects, including product photography and portraiture. Topics will include composition, exposure, and studio-lighting techniques.

Prerequisites & Notes:

The prerequisites are either ART 1410 or ART 2301 and DES 1020 and DES 1025. There is a lab fee. The course is offered every fall.

Credits: 3

Advised Term: 3rd FA

Students in this course will develop, plan, and execute a personal capstone project related to the visual arts. Examples of possible projects include, but are not limited to, the development of an industry-specific portfolio, self-promotion or marketing of a business, or preparation for a graduate program. BFA Animation/Illustration students will complete their two-semester senior project in ART 4612.

Prerequisites & Notes:

The prerequisites are senior standing and permission. There is a lab fee. This course is offered every semester. 

Credits: 6

Advised Term: 3rd or 4th FA
Advised Term: 4th SP or FA

Principles of Marketing introduces the basic concepts and practices of modern marketing. The instruction studies how large and small organizations successfully develop, price, promote and distribute products and services. The course includes case studies.

Prerequisites & Notes:

This course is offered every semester.

Credits: 3

Advised Term: 3rd SP or FA

This course offers a basic study of the elements and principles of design. Coursework provides a visual problem-solving experience that encourages creative thought and innovative approaches to working in both two- and three-dimensional design.

Prerequisites & Notes:

The co-requisite is DES 1025. There is a lab fee. This course is offered every semester

Credits: 2

Advised Term: 1st SP or FA

This course focuses on the use of the design industry’s standard electronic image alteration program. The instruction consists of exercises which focus on both articulation and visualization of design principles and concepts including manipulating and altering photographic imagery. The instruction includes creative challenges involving typographic and photographic special effects.

Prerequisites & Notes:

The co-requisite is DES 1020. There is a lab fee. This course is offered every semester.

Credits: 2

Advised Term: 1st SP or FA

This course concentrates on visual principles and techniques for illustration design using the design industry’s standard vector-based illustration program. The course focuses on how to visualize design concepts by manipulating type and type paths, on working with layers, editing paths, creating custom typographic treatments, using masking, and more. The course provides an opportunity for students’ work to be critiqued and evaluated on both aesthetic and technical merits.

Prerequisites & Notes:

The co-requisite is ART 2020 and prerequisite is ART 1011. This course is offered every semester. There is a lab fee.

Credits: 2

Advised Term: 1st SP or FA

This course offers a study of the design and use of basic letter forms. The instruction includes such topics as typographic contrast, and major type families and their characteristics. Students explore the expressive qualities of type and communications. After the preliminary introduction to type, appropriate projects to demonstrate the specific dynamics and interrelationships of type are assigned.

Prerequisites & Notes:

There is a lab fee. This course is offered every semester.

Credits: 3

Advised Term: 1st SP or FA

This course covers the technical and creative applications of the industry standard page layout program. The instruction introduces the student to page composition and aesthetic principles involving typographic and spatial interrelationships with exercises involving text manipulation, multi-page document setups, style sheets, and master pages. Instructional emphasis is concentrated on principles of creative layout design as they can be furthered by a technical mastery of this powerful electronic tool.

Prerequisites & Notes:

The prerequisites are DES 1015, DES 1020, and DES 1025. There is a lab fee. This course is offered every semester.

Credits: 3

Advised Term: 2nd SP or FA

This course examines web site design and development using current software and scripting languages. They will also learn how to include interactivity into their web site designs.

Prerequisites & Notes:

The prerequisites are ART 1011, ART 2020, DES 1015, DES 1020, DES 1025, and DES 1035. There is a lab fee. This course is offered every semester.

Credits: 4

Advised Term: 2nd SP or FA

This course introduces the principles and practice of public relations, advertising, and marketing in a multimedia environment. Exploring marketing strategies that guide corporations, advertising campaigns that shape popular culture, and public-relations efforts that drive news headlines, this course will examine the role of strategic communications in society. The course offers practical experience in the techniques of writing and producing news releases, marketing projects, and advertising messages for a wide variety of media.

Prerequisites & Notes:

The prerequisite is ENG 1052 or permission. This course is offered every odd-numbered spring.

Credits: 3

Advised Term: 2nd SP or FA

Concentration in Photography: (18 credits)

This course will explore the history of photography from its inception through modern times. Students will gain an understanding of the cultural impact of photography.

Prerequisites & Notes:

The prerequisite is ENG 1052. There is a course fee. The course is offered every spring.

Credits: 3

Advised Term: 2nd SP or FA

This course provides students with techniques in digital photography that expand the use of native digital files, image conversions, filters, and printing. Students develop a professional or personal digital-photography portfolio.

Prerequisites & Notes:

The prerequisites are either ART 1410 or ART 2301 and DES 1020 and DES 1025. There is a lab fee. The course is offered every spring.

Credits: 3

Advised Term: 3rd SP

This course is designed for the intermediate and advanced student working in film-based black and white photography. Technical control and artistic expression are emphasized as students develop their visual perception and an awareness of photographic possibilities. Students will generate a personal portfolio of prints, and the students will sequence a book of student photographs, which is printed, bound and put up for sale. Lab fee covers film, paper, chemistry and a copy of the book.

Prerequisites & Notes:

A 35 mm camera with adjustable aperture and shutter speed is required. The prerequisite is ART 2301. This course can be repeated once. There is a lab fee. This course is offered every fall.

Credits: 3

Advised Term: 4th FA

This course focuses on the visual aspects of motion-picture production and introduces students to fundamental aspects of cinematography and non-linear video editing. Student projects will emphasize the aesthetic nature of the cinematic medium as a form of visual communication.

Prerequisites & Notes:

There is a lab fee. This course is offered every spring

Credits: 3

Advised Term: 3rd SP

Select two from the following:

This course exposes students to the tasks and skills used by sales professionals. The course also provides a detailed examination of the specialized tools and techniques needed to sell products and deliver services. Topics covered in this course include development of the sales force, development of regions and territories, customer relationship management, relationship selling techniques, and personal selling techniques.

Prerequisites & Notes:

The prerequisite is BUS 2230 or permission. This course is offered every even-numbered spring.

Credits: 3

Advised Term: 3rd or 4th SP

This course addresses the methods related to print production from design to the finished product. Through real-world projects, students gain experience in various printing techniques in pre-press, pre-flighting of files, requests for estimates, and preparation of files for production. Attention will be given to how to work with graphic imaging and printing services to assure print quality.

Prerequisites & Notes:

The prerequisite is DES 1045. There is a lab fee. This course is offered every semester.

Credits: 3

Advised Term: 3rd SP or FA

This course provides an overview of the critical considerations of social-media marketing.  We will study these considerations as we define the role social-media marketing will play within any organization’s comprehensive marketing plan.  Both lecture based and hands-on, this course will focus on many of the current tools and networks in use today.

Prerequisites & Notes:

The prerequisite is BUS 2230. This course is offered every odd-numbered fall.

Credits: 3

Advised Term: 3rd or 4th FA

Concentration in Graphic Design & Advertising: (18 credits)

This course addresses the methods related to print production from design to the finished product. Through real-world projects, students gain experience in various printing techniques in pre-press, pre-flighting of files, requests for estimates, and preparation of files for production. Attention will be given to how to work with graphic imaging and printing services to assure print quality.

Prerequisites & Notes:

The prerequisite is DES 1045. There is a lab fee. This course is offered every semester.

Credits: 3

Advised Term: 3rd SP or FA

This course investigates the packaging industry and its impact on the consumer in retail environments. Principles of three-dimensional design will be explored as students design and construct packaging and point-of-purchase displays. Course topics include printing and finishing methods, UPC codes, FDA regulations, merchandising systems, marketing strategies, and brand identity.

Prerequisites & Notes:

The prerequisite is DES 3111. There is a lab fee. This course is offered every spring.

Credits: 3

Advised Term: 3rd SP

This course provides an overview of the critical considerations of social-media marketing.  We will study these considerations as we define the role social-media marketing will play within any organization’s comprehensive marketing plan.  Both lecture based and hands-on, this course will focus on many of the current tools and networks in use today.

Prerequisites & Notes:

The prerequisite is BUS 2230. This course is offered every odd-numbered fall.

Credits: 3

Advised Term: 3rd or 4th FA

3-credit ARH course as approved by the academic advisor

This course provides in-depth study of specific topics, themes, artists, mediums, and/or periods in the history of the visual arts. Topics rotate based on faculty expertise.

Prerequisites & Notes:

This course may be repeated once for credit with a change of topic. The prerequisites are ENG 1052 and permission. There is a lab fee. This course is offered every odd-numbered fall.

Credits: 3

Advised Term: 3rd or 4th FA

This course introduces the student to the history, evolution, and popular trends of animation and American illustration from the industrial revolution to the present day. Students will also explore the relationship and influence of fine art and graphic design on the two narrative art forms and how animation and illustration have influenced fine art and graphic design.

Prerequisites & Notes:

The prerequisite is ARH 2011 or ARH 2012. There is a lab fee. This course is offered every even-numbered fall.

Credits: 3

This course provides a survey of the history of Western art from prehistoric times to the early Renaissance, with emphasis on developing visual awareness and the ability to analyze works of art. This instruction examines selected works in terms of their historical and cultural elements and the phenomenon of stylistic change over the centuries.

Prerequisites & Notes:

The prerequisite is ENG 1052. There is a lab fee. This course is offered every fall.

Credits: 3

Advised Term: 2nd or 3rd FA

This course surveys the history of Western art from the Renaissance to the present. The instruction provides emphasis on developing the student’s visual awareness and ability to analyze works of art. The instruction consists of lectures that examine selected works in terms of their historical and cultural elements and the phenomenon of stylistic change over the centuries.

Prerequisites & Notes:

The prerequisite is ENG 1052. There is a lab fee. This course is offered every spring.

Credits: 3

Advised Term: 2nd or 3rd SP

This course will explore the history of photography from its inception through modern times. Students will gain an understanding of the cultural impact of photography.

Prerequisites & Notes:

The prerequisite is ENG 1052. There is a course fee. The course is offered every spring.

Credits: 3

Advised Term: 2nd SP or FA

Select two from the following:

This course exposes students to the tasks and skills used by sales professionals. The course also provides a detailed examination of the specialized tools and techniques needed to sell products and deliver services. Topics covered in this course include development of the sales force, development of regions and territories, customer relationship management, relationship selling techniques, and personal selling techniques.

Prerequisites & Notes:

The prerequisite is BUS 2230 or permission. This course is offered every even-numbered spring.

Credits: 3

Advised Term: 3rd or 4th SP

This course provides advanced study of the use of type. By mastering type forms, students learn to transform simple communication into visually powerful statements. Students explore space, proportion, rhythm, and composition in a variety of print and multimedia formats. This study of type provides a profound look into both the personality of each typeface and the aesthetic principles involved in the selection of type.

Prerequisites & Notes:

The prerequisite is DES 3111. There is a lab fee. The course will be offered every fall.

Credits: 3

Advised Term: 4th FA

This writing-intensive course introduces the principles and practice of public relations and advertising in a multimedia environment. The instruction covers the history of public relations and advertising and explores the role of strategic communications in society. The course offers practical experience in the techniques of writing news releases and advertising messages for print, broadcast, and online.

Prerequisites & Notes:

The prerequisite is ENG 1052 or permission; ENG 2040 is strongly recommended for Media Communications majors. There is a lab fee. This course is offered every spring.

Credits: 3

Advised Term: 4th SP

Concentration in Social Media: (18 credits)

3-credit ARH course as approved by the academic advisor

This course provides in-depth study of specific topics, themes, artists, mediums, and/or periods in the history of the visual arts. Topics rotate based on faculty expertise.

Prerequisites & Notes:

This course may be repeated once for credit with a change of topic. The prerequisites are ENG 1052 and permission. There is a lab fee. This course is offered every odd-numbered fall.

Credits: 3

Advised Term: 3rd or 4th FA

This course introduces the student to the history, evolution, and popular trends of animation and American illustration from the industrial revolution to the present day. Students will also explore the relationship and influence of fine art and graphic design on the two narrative art forms and how animation and illustration have influenced fine art and graphic design.

Prerequisites & Notes:

The prerequisite is ARH 2011 or ARH 2012. There is a lab fee. This course is offered every even-numbered fall.

Credits: 3

This course will explore the history of photography from its inception through modern times. Students will gain an understanding of the cultural impact of photography.

Prerequisites & Notes:

The prerequisite is ENG 1052. There is a course fee. The course is offered every spring.

Credits: 3

Advised Term: 2nd SP or FA

This course provides instruction in the use of social media in commercial and professional environments. Students will develop social-media marketing campaigns. Topics include mobile photography, editing, production and distribution over a variety of social-networking platforms.

Prerequisites & Notes:

The prerequisites are DES 1020, DES 1025, BUS 3XXX (Social Media Marketing), ENG 2XXX (Public Relations, Advertising, and Marketing), and VID 1060. There is a lab fee.  This course is offered every even-numbered spring.

Credits: 3

Advised Term: 3rd or 4th SP

This course focuses on the visual aspects of motion-picture production and introduces students to fundamental aspects of cinematography and non-linear video editing. Student projects will emphasize the aesthetic nature of the cinematic medium as a form of visual communication.

Prerequisites & Notes:

There is a lab fee. This course is offered every spring

Credits: 3

Advised Term: 3rd SP

This course provides an overview of the critical considerations of social-media marketing.  We will study these considerations as we define the role social-media marketing will play within any organization’s comprehensive marketing plan.  Both lecture based and hands-on, this course will focus on many of the current tools and networks in use today.

Prerequisites & Notes:

The prerequisite is BUS 2230. This course is offered every odd-numbered fall.

Credits: 3

Advised Term: 3rd or 4th FA

Select two courses from the following:

This course exposes students to the tasks and skills used by sales professionals. The course also provides a detailed examination of the specialized tools and techniques needed to sell products and deliver services. Topics covered in this course include development of the sales force, development of regions and territories, customer relationship management, relationship selling techniques, and personal selling techniques.

Prerequisites & Notes:

The prerequisite is BUS 2230 or permission. This course is offered every even-numbered spring.

Credits: 3

Advised Term: 3rd or 4th SP

This course explores the theory and practice of reporting across media platforms.  The instruction allows students to construct narratives using a mix of text, photography, audio, video, and graphics.  The course emphasizes development of multimedia offerings for online presentation.

Prerequisites & Notes:

The prerequisite is ENG 1052 or permission. There is a lab fee. This course is offered every semester.

Credits: 3

Advised Term: 3rd or 4th SP

This writing-intensive course introduces the principles and practice of public relations and advertising in a multimedia environment. The instruction covers the history of public relations and advertising and explores the role of strategic communications in society. The course offers practical experience in the techniques of writing news releases and advertising messages for print, broadcast, and online.

Prerequisites & Notes:

The prerequisite is ENG 1052 or permission; ENG 2040 is strongly recommended for Media Communications majors. There is a lab fee. This course is offered every spring.

Credits: 3

Advised Term: 4th SP