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Visual Communications prepares students for a broad range of careers within design, fine arts, photo-journalism, publishing, marketing, and advertising. In addition to graphic and web design courses, the curriculum includes writing, mass communications, and marketing. Visual Communications students will have the opportunity to develop a capstone project in Senior Thesis that reflects their comprehensive education and serve as a portfolio that is relevant to the talent and expertise of the individual. This program description is based on the 2013-2014 Catalog Year.

Advising Brochure, Program Literature: AS Visual Communications

Degree Requirements (for 2014-2015 catalog)

Foundation Courses: (6 Credits)

This course explores color theory as related to art, print, design, film, web, and other visual mediums. Instruction investigates color harmonies, effects, visual perception, and color symbolism.

Prerequisites & Notes:

The co-requisite is DES 1035. There is a lab fee. This course is offered every semester.

Credits: 2

Advised Term: 1st SP or FA

This course offers a basic study of the elements and principles of design. Coursework provides a visual problem-solving experience that encourages creative thought and innovative approaches to working in both two- and three-dimensional design.

Prerequisites & Notes:

The co-requisite is DES 1025. There is a lab fee. This course is offered every semester

Credits: 2

Advised Term: 1st SP or FA

This course focuses on the use of the design industry’s standard electronic image alteration program. The instruction consists of exercises which focus on both articulation and visualization of design principles and concepts including manipulating and altering photographic imagery. The instruction includes creative challenges involving typographic and photographic special effects.

Prerequisites & Notes:

The co-requisite is DES 1020. There is a lab fee. This course is offered every semester.

Credits: 2

This course offers a study of the design and use of basic letter forms. The instruction includes such topics as typographic contrast, and major type families and their characteristics. Students explore the expressive qualities of type and communications. After the preliminary introduction to type, appropriate projects to demonstrate the specific dynamics and interrelationships of type are assigned.

Prerequisites & Notes:

There is a lab fee. This course is offered every semester.

Credits: 3

Advised Term: 1st SP or FA

This course covers the technical and creative applications of the industry standard page layout program. The instruction introduces the student to page composition and aesthetic principles involving typographic and spatial interrelationships with exercises involving text manipulation, multi-page document setups, style sheets, and master pages. Instructional emphasis is concentrated on principles of creative layout design as they can be furthered by a technical mastery of this powerful electronic tool.

Prerequisites & Notes:

The prerequisites are DES 1015, DES 1020, and DES 1025. There is a lab fee. This course is offered every semester.

Credits: 3

Advised Term: 2nd SP or FA

This course examines web site design and development using current software and scripting languages. They will also learn how to include interactivity into their web site designs.

Prerequisites & Notes:

The prerequisites are ART 1011, ART 2020, DES 1015, DES 1020, DES 1025, and DES 1035. There is a lab fee. This course is offered every semester.

Credits: 4

Advised Term: 2nd SP or FA

This course concentrates on visual principles and techniques for illustration design using the design industry’s standard vector-based illustration program. The course focuses on how to visualize design concepts by manipulating type and type paths, on working with layers, editing paths, creating custom typographic treatments, using masking, and more. The course provides an opportunity for students’ work to be critiqued and evaluated on both aesthetic and technical merits.

Prerequisites & Notes:

The co-requisite is ART 2020 and prerequisite is ART 1011. This course is offered every semester. There is a lab fee.

Credits: 2

Advised Term: 1st SP or FA

Media Communications Course: (3 Credits)

This course provides a broad-based introduction to the field of mass media communication. It includes basic analysis of the pervasive, manipulative, and influential nature of contemporary media communication. Students observe contemporary media and read criticism. Audio/visual materials supplement required readings.

Prerequisites & Notes:

The prerequisite or co-requisite is ENG 1051. There is a lab fee. This course is offered every semester.

Credits: 3

Choice Courses: (6 Credits)

Choose two from the following:

This course provides an introduction to drawing mediums, techniques, and concepts, with emphasis on drawing from observation.

Prerequisites & Notes:

There is a lab fee. This course is offered every semester.

Credits: 3

Advised Term: 2nd SP or FA

This course offers a comprehensive introduction to the art, science and craft of photography. The instruction covers such subjects as camera controls and operation, film exposure and development, black-and-white darkroom printing, print finishing and presentation aesthetics, and history.

Prerequisites & Notes:

A fully functional and adjustable 35mm SLR camera with 50mm lens is required. There is a lab fee.

Credits: 3

Advised Term: 1st SP or FA

This course provides a survey of the history of Western art from prehistoric times to the early Renaissance, with emphasis on developing visual awareness and the ability to analyze works of art. This instruction examines selected works in terms of their historical and cultural elements and the phenomenon of stylistic change over the centuries.

Prerequisites & Notes:

The prerequisite is ENG 1052. There is a lab fee. This course is offered every fall.

Credits: 3

Advised Term: 2nd FA

This course surveys the history of Western art from the Renaissance to the present. The instruction provides emphasis on developing the student’s visual awareness and ability to analyze works of art. The instruction consists of lectures that examine selected works in terms of their historical and cultural elements and the phenomenon of stylistic change over the centuries.

Prerequisites & Notes:

The prerequisite is ENG 1052. There is a lab fee. This course is offered every spring.

Credits: 3

Advised Term: 2nd SP

This course provides in-depth study of specific topics, themes, artists, mediums, and/or periods in the history of the visual arts. Topics rotate based on faculty expertise.

Prerequisites & Notes:

This course may be repeated once for credit with a change of topic. The prerequisites are ENG 1052 and permission. There is a lab fee. This course is offered every odd-numbered fall.

Credits: 3

Advised Term: 2nd FA

Principles of Marketing introduces the basic concepts and practices of modern marketing. The instruction studies how large and small organizations successfully develop, price, promote and distribute products and services. The course includes case studies.

Prerequisites & Notes:

This course is offered every semester.

Credits: 3

Advised Term: 2nd FA

This writing-intensive course teaches the basics of news writing and editing for print, broadcast, and online media with emphasis on weblog creation, research, presentation, and citation. Weekly assignments include commentary, analysis, and multimedia news stories adhering to Associated Press style. Instruction covers story formats across platforms, journalistic style and grammar, interviewing techniques, and news values.

Prerequisites & Notes:

The prerequisite is ENG 1051. There is a lab fee. This class is offered every semester.

Credits: 3

Advised Term: 2nd SP or FA

This course explores the theory and practice of reporting across media platforms.  The instruction allows students to construct narratives using a mix of text, photography, audio, video, and graphics.  The course emphasizes development of multimedia offerings for online presentation.

Prerequisites & Notes:

The prerequisite is ENG 1052 or permission. There is a lab fee. This course is offered every semester.

Credits: 3